IAB UK Member Vault

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Image of mixing desk
Onetag
Research Study & Guide

Smart curation for the open internet

2025 cut out of paper
SBS
blog

Looking forward to 2025: My 3 predictions

Attention Metrics driving SOV
Amplified Intelligence
Research Study & Guide

Audience Group increased ESOM without spending on ESOV by buying to attention.

People with metaverse headsets on
iion
blog

From Play to Purpose: Transforming gaming into an educational ad powerhouse

A happy couple game on console together.
Activision Blizzard Media
blog

Who is a gamer? Redefining a thriving, evolving identity for brands

a gold bank with gold coins dropping from the sky
Amplified Intelligence
Research Study & Guide

Driving 30% more conversions with high-attention inventory

A man on top of a mountain
Experian
blog

Reaching high-intent travel audiences this winter

woman with headphones on
AudioStack
podcast

Voice Cloning: Why we clone voices

An image of three people pushing boxes and one person pushing a sphere
Advertima Vision AG
blog

Maximising your digital signage ROI

Marketers’ outlook and perspectives for the year ahead
FreeWheel/AudienceXpress
Research Study & Guide

Streaming TV uncovered

Man's hands on a laptop keyboard
Lotame
blog

UK marketers face data challenges head-on with big boost to tech investment

Picture of different colour blocks grouped into piles
Index Exchange
blog

What is curation & how is it transforming programmatic advertising?

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